Back in the peak blogging years between 2010-2014, I worked with countless PR firms and marketing teams, receiving over $20,000 worth of product annually. Companies like Dyson, Graco, Britax, KitchenAid, Ninja, Fisher-Price, and countless others regularly sent me products to review and promote to my audience. I was part of an era where mom bloggers…
Micro influencers are changing the way brands do PR. While big influencers have huge followings, small influencers (1,000–50,000 followers) often deliver better results because their audiences are highly engaged and trust them. For brands, working with small influencers can feel more like word-of-mouth marketing. Their followers view them as real people, not just ad platforms….
I’ve organized my PR contact lists into separate categories for different creator niches. Each list is hosted privately on Google Sheets and is password-protected to prevent scraping, protect brand privacy, and ensure that only genuine creators can access the contacts. The password is shared on my TikTok to help real creators gain access safely Beauty…